- The AI Letters
- Posts
- 🧑🏽🎨 Creating a Buyer Persona using ChatGPT
🧑🏽🎨 Creating a Buyer Persona using ChatGPT
🧑🏽🎨 Creating a buyer persona using ChatGPT
I'm back, this time with an update to the style of this newsletter 💌
Based on the first feedback i've received, It's clear that the Sentiment Analysis → example from my first newsletter, was what people found most interesting. A friend of mine recommended me to try a different approach, and this will be the first experiment.
In the newsletter I will focus on making the use of AI as tangible as possible through walk-throughs of my experiments. I will still share a couple of resources, but the main piece will be the experiment.
If you miss the resources, feel free to join the Discord 💬 community or follow me on Twitter 🐦 where I will continue to share resources I find useful.
🔥 Creating a buyer persona, tone of voice & ads for a fictive headphone brand using ChatGPT
In the following example, I'll show you how I have used ChatGPT, customer reviews, and the tone-of-voice from other brands to create ads for the fictive headphone brand "Crisp."
I began by setting up the chat to act like a business consultant
I wanted a better overview of the output
I wanted to add extra information to the table
Tbh, the annual revenue and headquarters info didn't matter much. Now I just needed some copywriting inspiration, so I went to Patagonia's Instagram profile and borrowed the copy from a handful of posts.
I then asked ChatGPT to change the character and act like a team of branding and copywriting experts and do a sentiment analysis on the copywriting.
The output looked good. If I did this over, I would try to borrow inspiration from multiple brands. Anyway, I wanted to use all the insights to make a single persona.
I took the output and merged it into a single persona and tone of voice.
The output was good enough to use as a foundation to build new personas.
I created three different personas for a generation alpha persona for the fictive headphone company "Crisp."
I felt that the personas needed some more personality.
I had ChatGPT add a name and more detail to each of the personas.
Way better - still not perfect, so I edited the style a bit later in the process.
I wanted to use the personas to create an Instagram post for each
I felt that it was missing the tone of voice of our target audience, so I asked ChatGPT to iterate on the copy by using the jargon, slang, and emojis that could fit the generation alpha audience
The emoji part was OK, but I could still play with the copy. I did time box this experiment to 15 minutes, so I chose to move forward.
With the first Instagram posts completed, I wanted to add an image to each post and a matching TikTok campaign concept.
Conclusion
I feel that this was quite an interesting output of 10-15 minutes of work - it would still need some more detail. Still, to run experiments, I believe ChatGPT is an excellent tool to get a head start. And suppose I was working on the prompting with someone who conducts interviews to build buyer personas. In that case, I believe we would see a 10 x output without using more time.
Bonus
I played around with ChatGPT to make a prompt for Dall-e 2 and Midjourney. In this case, I would need more time to get an output worthy of sharing in an Instagram post.
Favorite tools, reads or videos
🤖 Goodly →
Godly makes it easy to add your own data to GPT3 for personalized completions.
🔎 Explore AI →
Explore AI let's you search for answers directly inside of youtube videos
Google and DeepMind launched MedPaLM, an open-sourced large language model aligned to the medical domain.
🧠 PaperBrain →
This platform enables you to access and understand research papers with ease
In this episode of a16z's podcast, Marc Andreessen and Vijay Pande discuss expert AI and its role in healthcare, bio and more.
That's all for now - remember to join the Discord →
Until next time 🤝🏽
Will you read the next one? |
💘 Share my newsletter with a friend
Simply copy & paste this link to a friend: https://plyo.li/letters